What Salesforce Health Cloud’s Advanced Therapy Management Data Model Is? What is it Not and What It Really Is…
Prepared by : Saravanan Paramasivam
Advanced therapies, such as cell and gene treatments, are revolutionizing healthcare by offering personalized solutions for complex conditions. However, managing these therapies involves intricate workflows, stringent regulatory compliance, and coordination across multiple stakeholders.
Salesforce Health Cloud’s Advanced Therapy Management (ATM) provides a comprehensive framework to streamline these processes.
To fully grasp the scope and capabilities of ATM, it’s essential to distinguish between common misconceptions and its actual functionalities..
Here are five key points that clarify what ATM is not and what it truly encompasses:
1. Not Merely a Scheduling Tool
ATM isn’t just a system for booking medical appointments.
ATM offers Multi-Step Scheduling, coordinating complex sequences of procedures—such as apheresis (cell collection), manufacturing, and infusion—across multiple locations.
It enables:
Scheduling across multiple locations and treatment phases
Built-in lead-time buffers for manufacturing, transport, and thawing
Alignment of treatment slots with manufacturing availability
Notifications to care teams when changes occur
Real-time conflict resolution for overlapping appointments
2. Not Limited to Patient Data Storage
ATM doesn’t function solely as a repository for patient information.
ATM provides full Therapy Orchestration, automating and managing the entire workflow of advanced therapies from referral to delivery.
It enables:
Case-based therapy management from start to finish
Central tracking of therapy status and handoffs
Workflow triggers for each stakeholder (labs, logistics, clinics)
Visibility across every patient case
Operational dashboards for monitoring progress and bottlenecks
3. Not a Generic Healthcare Platform
ATM isn’t a one-size-fits-all healthcare management system.
ATM is purpose-built for advanced therapies and personalized medicine programs, allowing organizations to define different workflows for each therapy type.
It enables:
Configuration of multiple therapy types (e.g., CAR-T, mRNA, gene therapy) Therapy-specific logic and approval flows Role-based access tailored for each partner type Custom alerts and escalations for time-critical actions A scalable template that works for both early-stage and commercial therapies
4. Not Without Regulatory Oversight
ATM doesn’t overlook the stringent regulatory requirements of advanced therapies..
ATM ensures full compliance through Chain of Identity and Chain of Custody Management, recording every touchpoint in the therapy lifecycle.
It enables: Audit-ready records for all handoffs and stages Timestamped tracking for collection, shipping, manufacturing, and delivery Digital signatures from each handler (couriers, labs, sites) Centralized documentation for FDA/EMA inspections Secure, GxP-compliant environment for data retention
5. Not Isolated from Other Systems
ATM isn’t an isolated application operating independently within the healthcare ecosystem.
ATM is built for interoperability, meaning it works alongside your existing systems like EHRs, lab software, logistics platforms, and manufacturer portals.
It enables:
Integration with Electronic Health Records (EHRs) for clinical continuity
Bi-directional data exchange with Laboratory Information Systems (LIMS)
Secure API-based communication with pharma and logistics partners
Patient status syncing across care teams and systems
Unified digital journey for the patient — from referral to post-treatment monitoring
Final Summary:
Salesforce Health Cloud’s Advanced Therapy Management isn’t just software — it’s the operating system for personalized therapies.
It tracks, coordinates, and protects every therapy from end to end — with the security, speed, and scalability that cell and gene therapy demands.
Want to see how it applies to your therapy pipeline?
Let’s walk through a live use case — request your consultation today.